To
The New Millinum and The 2000's T-shirt
Political
and personalization are the key words for the 2000's t-shirt.
This is notably the most popular decade for political t-shirts
ever, with more and more Americans wearing their political beliefs on their
model T's. Even politically motivated minors wear t-shirts bearing political
slogans - they can't vote but they can have their say.
The unpopular Iraqi war and equally unpopular Prime Minister
Blair has also fueled good sales of political t-shirts in the UK but not so in
Australia where in spite of Iraqi, Prime Minister Howard remains popular.
The ringer t-shirt has a resurgence. The use of the promotional
t-shirt is at an all-time high. Rock band t-shirts, hip hop t-shirts,
anti-bush t-shirts, military t-shirt and sports t-shirts, just to name a few,
are all popular.
And after all these years the Beatles t-shirt is still a
favorite.
Hip
Hop the Music and the 2000's T-shirt
Hip Hop is not much different to previous youth culture - defying convention.
And current convention is dressing casually. Why even the President and his mob
wear polo t-shirts on appropriate occasions and lets not forget casual Fridays.
A multi million dollar industry, Hip Hop goes well beyond the
music and the beat. If the original intention was to get you dancing out of your
wallet or purse, then now Hip Hop wants to dress you - metaphorically speaking.
Not just household names and nor do they wish to be, Hip Hop
Stars want to be and are brand names.
-
Hip Hop - one phrase - two interpretations:
-
-the music and the beat
-
-the entrepreneurial clothing brands and t-shirts
Urban Gear is reinvented by launching an upgrade line to compete with recently
launched Hip Hop brands. The other option for Urban Gear is to more than likely
die.
A few well known Hip Hop brands are Baby Phat, Phat Farm and
G-Unit.
The
Internet Gets Personal for the 2000's T-shirt
With
the internet in full swing anything is possible and the personalized
t-shirt is now available on line.
One interesting parallel that can be drawn with the t-shirt is
the change of social morals. What is acceptable as text and graphics on the
2000's t-shirt would have most certainly got the wearer a stint behind bars a
few decades ago.
Like everything in life there is a limit and some might say that
we have reached the limit with regards to the text on some t-shirts.
What
Next for the 2000's T-shirt?
In late 2005 a 'Millionaires Club' t-shirt was sold by a Japanese resident on eBay
for USD550.
January 2006 a Massachusetts Judge banned “Stop Snitchin”
clothing from all state courtrooms claiming the message intimidates witnesses.
Hillary Clinton t-shirts are the most popular candidate
t-shirts, selling well since 2004. Early March 2008 and Hillary's t-shirts are not turning into votes.
Will
The 2000's T-shirt Go Viral?
OLED, organic light-emitting diode. Yep, that’s it. Actually it is low energy,
high definition coloring technology. Integrating OLED into fashion (t-shirts)
will allow digital images to be wirelessly transmitted from garment to garment
with just a click.
Just imagine, you could leave home wearing an Armani logo and
return home wearing Calvin Klein. Celebrities will be able to add to their
modest incomes by becoming a changing billboard.
And one thing that remains popular decade after decade is the
wet t-shirt contest.
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